Pacific University Oregon
Increasing enrollment—and staying ahead of the competition
Targeting best-fit students and increasing efficiency
Just the reporting abilities that we have now is far ahead of what other institutions are able to do.
Ryan Garcia
Director of Marketing and Admissions, Pacific University, Oregon
Challenge
Increase enrollment by targeting best-fit students, while also improving the student experience
Results
- Improved results from recruiting efforts
- More accurate data about prospective students
- Increased efficiency through improved processes
Summary
Pacific University is a private institution located in Forest Grove, Oregon, with additional campuses in Eugene, Hillsboro, Woodburn, and Portland. The university serves about 3,500 students, offering both graduate and undergraduate degrees, and is consistently named among the top regional institutions in the West.
After experiencing an influx of students upon reinstating its football program, Pacific University saw a significant financial bump from the increased enrollment. Since the institution relies heavily on tuition, the administration then concluded that it would be financially prudent to redouble its efforts in recruiting and retention, to carry that success forward into the next decade.
To achieve that goal, Pacific University began the process of implementing Ellucian CRM Recruit. “We learned about Ellucian CRM Recruit at one of our user conferences,” says the former manager of administrative services, admissions. “We came back and told our director about it. We were really excited. After years of trying to use Ellucian Colleague® for recruitment, this was a good opportunity for us to get a recruitment-centric system of our own while still having that integration with Colleague for the rest of the campus.”
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