GoGo squeeZ® and Laureus USA launch Fun Comes First Playbook to help make sports for young people more fair, accessible and fun

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Nutritious Snack brand partners with pro athlete and non-profit mothers of Youth Sports to empower leaders of today and tomorrow

Posted: October 19, 2021 at 7:31 am MDT|Update: 12 minutes ago

NEW YORK, October 19, 2021 / PRNewswire / – GoGo squeeZ®, the official fruit snack for the U.S. men’s and women’s national soccer teams, tackles the impact of the pandemic on youth sport head-on by introducing the Pleasure above all to empower parents, teachers and coaches to raise children’s voices and their participation in sports and play. Developed in partnership with Laureus Sport for Good United States, the playbook is a free, shareable resource filled with advice, case studies, data and expert advice on how to improve youth sports programming with a focus on the primary driver of motivation of children: pleasure.

GoGo squeeZ logo (PRNewsfoto / GoGo squeeZ)

The Pleasure above all, downloadable from GoGosqueeZ.com/FunComesFirst, is founded on creating a more equitable, accessible and fun environment for all children, regardless of location or origin.

Throughout the pandemic, GoGo squeeZ® focused on the physical and emotional impact of staying at home on the children. Research shows that 78%1 of schools said students were doing much less physical activity as many youth sports leagues were suspended. The main reason given to explain the abandonment of sport by children was that they no longer had fun.2

“Now, more than ever, it is essential to ensure that fun is at the top of the sports agenda for young people,” said Ivan Giraud, President and CEO of Materne North America. “Through the Pleasure above all, GoGo squeeZ® is committed to helping create and nurture fun, safe and accessible spaces to encourage active play and teamwork, which we know have immeasurable benefits for youth development. “

To help publicize the Pleasure above all, GoGo squeeZ® brings together the voices of four mothers of professional athletes: Alex morgan, Ali krieger, Ashlyn Harris, and Sydney leroux. These brand ambassadors play a role new video, developed by GoGo squeeZ®, dedicated to ensuring youth programming is focused on youth voices as children return to sport and socializing safely with their friends.

United States Women’s National Team Soccer Star Alex morgan, a two-year GoGo squeeZ® brand ambassador, knows first-hand the importance of keeping fun at the center of attention and the positive ripple effect it can have on children. As a new mother, Alex recently reviewed her own trajectory with youth football and the loving support she received from her father, Michael morgan, in a docu style video created by GoGo squeeZ®.

“The pandemic has had a huge impact on sports attendance among young people, and GoGo squeeZ® recognizes the importance of keeping children in the game, ”said Alex morgan. “As the first coach, my dad made sure I always had fun. As unofficial coaches of our daughter Charlie, my husband and I prioritize making active play a part of her daily schedule given its many physical and emotional benefits. She’s learning and having fun all of us at the same time. “

The Pleasure above all the results will be presented to the Aspen Institute Project Play Summit during its virtual gathering on October 19e and 20e – a national summit for young sports leaders. The subject will be discussed during a round table moderated by the four mothers of professional athletes and GoGo squeeZ® ambassadors.

1 As stated in a to study by BMC Public Health, 2021

2 Visek, AJ, … et al. (2015) The Fun Integration Theory: Towards Maintaining Child and Adolescent Sport Participation. Journal of Physical Activity and Health, 12, 424-433.

About GoGo squeeZ®
GoGo squeeZ’s® mission is to make children and families happier and healthier. Since 1998, the brand has been the leader in compressible bags 100% fruit and vegetables. GoGo squeeZ® makes snacks on the go nutritious and delicious with over 30 flavors of squeezable applesauce, Fruit & VeggieZ, YogurtZ and SmoothieZ. Each sachet is made with the highest quality natural ingredients. For more information visitwww.gogosqueez.com.

About the MOM Group
The MOM Group was born in 2006 from the merger of Mont Blanc and Materne, two companies at the center of the know-how of the French dairy products and fruit desserts industry. Today, with its sachets of fruit and dairy products, Pom Potes® in France and GoGo squeeZ® in the United States, the group is committed to providing families with healthy, practical and fun snack solutions made from the best of nature. It draws its success from its industrial know-how and its ability to innovate and create healthy snacking solutions based on high quality raw materials. MOM Group has experienced exceptional growth over the past 10 years, consolidating its leadership position in healthy snacking in several strategic geographic areas. It has 1,300 employees in five countries and four factories in France and the United States. Since December 2016, the Bel Group, the world leader in cheese in individual portions, has been the majority shareholder of the MOM Group. For more information visitwww.momgroup.com.

About Laureus Sport for Good United States
Laureus United States is a grant-making, non-profit organization that works to improve the lives of young people and unite communities through the power of sport. Since 2012, we have had an impact on the lives of over a million young people by investing $ 20 million in sport-based youth development organizations across the country that unleash the power of sport to improve physical and mental health, improve academic and professional performance, and address critical social justice issues. We have also provided training focused on positive youth development and socio-emotional learning to over 14,000 coaches. Laureus United States is a member of the Laureus Global Network, which includes 7 National Laureus Sport for Good Foundations, 1 Global Foundation, the Laureus World Sports Academy (and Ambassadors) and the Laureus World Sports Awards. Learn more about sport for good at www.LaureusUSA.com.

Contact:
Anna whitelaw, Weber Shandwick
[email protected]

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