Monat Global donates over $370,000 to support underserved youth, veterans and more


Global Innovator in Hair Care, Skin Care and Wellness for Healthy Aging, Monat Global Corp Donates More Than $370,000 to Organizations Serving Veterans, First Responders and Underserved Youth through a grant program established by Monat’s philanthropic entity, Monat Gratitude.

The funds were raised through sales of the company’s newest product, More than a Balm by Monat. More Than a Balm is a versatile product infused with Rejuveniqe S and Shea Butter to provide instant hydration to skin, hair and nails. The travel size product sold out in less than two months.

“Twice a year, we designate a new product that does ‘more than’ meet the needs of our customers by enabling them to have a positive impact on the community,” said Lu Urdaneta, Global Director of Culture at Monat and CEO of Monat Gratitude. “We are especially grateful for the enthusiastic response we have received to support these vulnerable populations through the sale of More than a Balm. In addition to impacting veterans and first responders in need, we were able to exceed half of our $1 million commitment goal to benefit underserved youth.

Beneficiaries include the Blue Angels Foundation, Wounded Warriors Canada and more

Recipients serving veterans and first responders include Operation Gratitude, The 22 Project and Blue Angels Foundation in the United States as well as Wounded Warriors Canada. Youth-focused grantees are selected through Monat Gratitude’s $1 million grant program which aims to close achievement gaps in underserved communities around the world by supporting new and existing initiatives in the areas arts and culture, sports and recreation for young people and youth entrepreneurship.

“The support we receive from partners like Monat is critical to the success of our mission and we are extremely grateful for their enthusiasm in thanking those who serve,” said James Johnson, CEO of Operation Gratitude. “The impact of their generosity will be felt the moment our veterans and first responders open their care packages. Thank you, Monat, for joining us on the journey to show all who serve that the American people care.

MONAT Gratitude has donated more than $1.25 million to organizations serving veterans and first responders since its inception and has invested more than $500,000 to date in youth education programs through the through the $1 million grant program.


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