Peyton and Eli Manning show what next-gen football looks like in new NFL youth football campaign – Crescent City Sports

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Promoting NFL Play Football, the Super Bowl-winning brothers play alongside young flag and tackle players in three short films that compare past perceptions of the game with what it really is for kids today today

The “Play Football” campaign encourages the registration of young people in flag football and football with apparatus

Peyton and Eli Manning – acclaimed former NFL quarterbacks, brothers and members of the Manning football dynasty – star in a new “Play Football” campaign, a fun and humorous initiative to promote the League’s youth program, NFL Play Soccer. The campaign comically compares past perceptions of football with what the game is for children today, while encouraging enrollment in flag and tackle football for young people.

Created by 72andSunny, the campaign includes three shorts – “Conditioning”, “Sheriff” and “Respect” – featuring Super Bowl-winning quarterbacks alongside young flag and football players. In each location, past perceptions of football – characterized as the era of Peyton, who was all about grind, toughness and a ‘blood, sweat and tears’ mentality – contrast with the current emphasis. about creativity, inclusivity, self-expression, having fun and playing freely – embodied by Eli.

Specifically, Peyton “The Sheriff” Manning stars as a fictional official NFL ambassador for youth football, teaching kids the game the old-fashioned way, while Eli stars as his cooler younger brother. . With the children’s help, Eli teaches Peyton that he may know a lot about football but understands little of today’s “young people“.

A youth football champion throughout his career, Peyton has been a true creative partner to the ‘Play Football’ campaign. He fueled the creative development process before production and throughout filming, always emphasizing the importance of growing the next generation of gamers. Peyton’s son even made an appearance in the campaign to literally connect the past and the future within the Manning family.

“Growing up in New Orleans and watching my dad play for the Saints, I’ve always been a football fan,” said NFL Hall of Famer Peyton Manning. “Throughout my many years of playing, I have enjoyed everything I have learned from the sport, and I want to share that with as many people as possible, especially young players. This ‘NFL Play Football’ initiative lets me be a part of something that will impact the future of gaming so kids can fall in love with gaming like I did.”

Commenting on his childhood memories, NFL legend Eli Manning said, “Football has played a big part in my life, and it’s important to me to make sure girls and boys of all ages have the opportunity to participate. Pickup games and flag football were the ways I started playing and remain some of my fondest memories, so I was happy to join the NFL in highlighting those aspects of the game in this campaign. .

The NFL celebrates youth and high school football year-round. Through camps, activities, NFL flags and league paraphernalia, his Play Football initiative provides a fun and engaging experience for players of all ages and skill levels, equipping young people with essential life skills that make up the building blocks of success on and off the pitch.

“Peyton and Eli are the perfect duo to star in this campaign as they bring unique humor that effectively shows how the game has evolved and how fun and inclusive football has become,” said Marissa Solis, SVP Global Brand and Consumer. Marketing in the NFL. “An ongoing part of our strategy is to keep the brand image fresh, and these videos aren’t just about connecting with our young fans and young players, but really emphasizing how integral they are to the brand. future of sport.”

The campaign will run throughout the upcoming NFL season in-game and prime time, as well as on social media and online across North America.

With the fall flag football season running from August to October, young players can sign up for the season from now until the end of the month. The youth tackle season starts in August and ends in November. For more information, visit PlayFootball.NFL.com.

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