PEBBLE BEACH – Youth on Course partners with TaylorMade Golf Co. to increase youth diversity in the golf industry in the United States and Canada.
The entities announced their joint decision, with a focus on introducing golf to children aged 6-18, as well as mentoring professionals.
Currently there are over 100,000 youth memberships in Youth on Course, which is based in Pebble Beach and is an organization that has worked with youth for 15 years.
“The concept proposed by the TaylorMade team members was to effect positive change and create a more diverse golf landscape,” said Ashleigh McLaughlin, vice president of marketing for Youth on Course. “The economics of the game have been a huge obstacle. We have identified certain markets in which to invest. The partnership with TaylorMade seemed like a perfect marriage.
The two organizations also announced earlier this month that 55 members have been appointed to TaylorMade’s DRIVE Club.
Those chosen will have access to a round of golf at the Youth on Course facilities for only $ 1. They can also earn TaylorMade gear and gear by playing the game.
“The DRIVE Club training helps us continue to identify young people who are passionate about golf, education and giving,” said Michael Lowe, vice president of programs for Youth on Course in a press release. “This will create additional support systems to help them achieve their goals on and off the course. ”
Youth on Course is a non-profit organization that aims to improve diversity in sport, providing young people with the opportunity to play and learn the game, while benefiting from the tutelage of local golf professionals.
DRIVE Club members will receive free lessons from TaylorMade at many locations, including Pebble Beach Resort.
Professional staff on the roster include current Carmel High golf coach Ross Kroeker, the lead instructor at Pebble Beach Golf Academy.
“We give them the opportunity to help with their game of golf, or even introduce them to the game and give them a great experience,” Kroeker said. “I encourage all junior golfers I know to register with Youth on Course. This gives them access to these courses at a greatly reduced price.
Pebble Beach Golf Academy Master Instructor Laird Small is also on the staff of the DRIVE Club that has been formed. In 2003, he was voted the PGA National Teacher of the Year.
“We hope the DRIVE Club encourages kids to stay in touch,” McLaughlin said. “Some of the older members of our team offer to help the younger ones. One of the younger kids wanted to know what it was like to play golf in high school. Children help each other with matters unrelated to golf.
Youth on Course’s 100-hole hike has raised over $ 1 million per year. TaylorMade held their first 100-hole hike last week in San Diego with the money raised going to Youth on Course.
Youth on Course also offers members paid internships, a scholarship program and caddy opportunities.
Over 100,000 members have access to over 1,400 golf courses across the country affiliated with the program for $ 5 or less. Over $ 2 million has been awarded for college scholarships.
“Improving the game is at the heart of who we are,” said TaylorMade CEO David Abeles. “There is a human and social element that we are looking at, intrinsic to the way the game brings people together and allows us to bond around a shared experience. We are proud to bring the DRIVE Club to life.